“By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new,” said Kriston Ohm, senior manager of Hershey’s, in a press release.
Each of the emojis were chosen to “feature meanings that would help to spark a conversation,” the company said.
They will be sold in the standard size and snack size and will come in six different packages.
Hershey has made very few additions to its namesake lineup in the past.
In 2017, it started selling Hershey’s Gold, a caramelized creme bar with pretzels and peanuts baked inside. It was the first Hershey’s bar that didn’t include chocolate.
Prior to that, Hershey’s began selling a Cookies ‘n Creme variety in 1995. Hershey’s Special Dark debuted in 1939.